My prototypical customer would be a freshman in college,
specifically 18-19 years old. She will go to a university with an active night
life, with many options, like the University of Florida, where students can choose
to go to one of the many bars or clubs in midtown and downtown. She is a girl
who rushed a sorority, and goes out on a regular basis throughout the week, specifically
3/4 times a week.
She is an impatient person and does not like to wait in long lines
when she goes anywhere. She also wants to make sure she can actually get into
the places she goes with her being younger than 21, so having that information
ahead of time will be helpful to her. An app that tells her the best times to
go to specific places, is ideal since she won’t have to wait in line long and
she knows she is guaranteed to get in.
She lives in the dorms on campus and is located close to the midtown
area making it an ideal place to go out, she can walk if she wants or take a
cheap uber to go. She loves to get dressed up with sorority sisters and head
out to their social, date function, etc. She is having fun since it is her
freshmen year, away from parents for the first time. She still isn’t sure what
she wants to do, but it is the first year and she is just taking basic classes
to get a feel of the college life, so she has time to go out and explore Gainesville
with friends.
What
do I have in common with her? I too was a freshman, taking those easier classes throughout my
freshmen year to get myself acclimated to the classes and the new environment
as a whole. I also liked to go out more during my freshman year, when I had a
lot more time and lived closer to places to go out.
If
you have anything in common with the avatar, do you think that is a coincidence?
I
do not think it is a coincidence that I have things in common with the avatar.
When I came up with this app it was because I saw a problem in my life,
specifically waiting in lines, or trying to go out only to be turned away
because I was not 21 yet, and from there I came up with a solution for that
problem. So it does not surprise me at all that the prototypical customer would
be someone who is similar to me.
Wow, would your avatar want to come on formal with me? Just kidding. Anyways, I definitely think that is a perfect type of customer you should be targeting and expecting. I think this idea is clearly a good one because even my buddy has been talking about doing something similar to this. Dun Dun Dun..... Who will do it first!?!?!?
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