Idea Napkin No. 2- Assignment 19A

1.     After talking to people that know me best I think who I am and the particular talents I stated before are still the same. I still want to do something with my life that allows me to work with others. After going through these years in college, participating in multiple student organizations, and interacting/working with peers on projects and presentations in class. So for this particular question I really think it stayed the same.

2.     Again with this question I think it stays pretty similar to what I wrote in the first idea Napkin. I still want to provide everything I stated before. I also still think I am solving customers’ unmet needs because there is nothing like this being used at UF right now. Students go out every night, and to have information such as line size and age constrictions can really make it easier for students to figure out where to go.

3.     After creating an avatar, I was able to go into a little more detail about exactly who I would be offering this product to. Ideally, it would be geared towards a freshman girl, who goes out more than the average person, I would say 3 or 4 times a week. She is someone who likes to know where she is going when going out, and hates that she has to leave some places at times because she either is not the needed age, or she does not want to pay the bouncer to let her in even though she is underage. A broader range of the types of people I am trying to reach would be freshmen overall, but I do see it being more used by girls than guys. What all these customers have in common include their age, specifically the fact that they are under 21, and that they like to go out on a normal basis, maybe because they are in a fraternity or sorority and have a lot of events each week.

4.     I think that customers would pay for this app, one because it would be extremely cheap, I am thinking of an upfront cost of $1 (after an initial free trial period to get students to actually learn about and use the app) and then if the app does take off and I am able to provide more information and possible special deals to the people who use the app then I would like to make it more of a bi-monthly of $0.50, which would only increase the price to $3 a year. So with the cheap cost and all of the information that would be available to them, I think students would care about having this app and actually buy it.

5.     I would say the information I would have available is part of my core competencies. I know of other universities that have similar apps but I have not heard of one that tells you updates about line size, best times to go, among other information I would like to be included. Also since there is nothing else like this in Gainesville, the app itself is something that no one else in this area has.

6.     Again, I do think that these elements for the most part work together. I can see that this app could possibly be something that doesn’t allow me to interact and work with people, which is something I stated as wanting to do in life. But I also think there is room for me to interact with others through trying to promote the app, and when I have to go into the bars and clubs to try find out what there deals are, age resections, etc.

7.     With the feedback I received from close ones I think two main points I took away would be to that I needed to refine the customer target more, which I think was accomplished from creating the avatar and what I stated above. The second main point I took away was that I need to try and see how this app would allow me to interact and work with others, as that is something pretty important to me.